Friday, June 25, 2010

Task: 3 11th Hour
Reflect on the catastrophic effects of environmental neglect and abuse. How should industrial designers reshape their activities in the order to avoid large-scale ecological problems in the future and to restore the natural balance?
This documentary has opened my eyes in what human species has done to the planet, in the documentary it mentions that “catastrophic natural disasters” are not the main course of destruction but the people living on the planet are. Most spokesmen in the video describe humans as “infections on the planet” this is because most products that have been manufactured follow the same product life cycle, which is regularly ended up in landfills.
The reason why earth is getting destroyed at such acceleration is because “Too many of us using too much resource too fast”. People living in first world countries are getting all the benefits of products but the process it goes through causes a lot more harm to the planet. “We don’t pay the full price when we purchase a product” suggest that there is far more harm done when purchasing a simple product because of the cycle it goes through.
Industrial designers have to be able to design products that are more sustainable and are able to incorporate with the consumer’s lifestyle, so that it can help avoid large scale ecological problems. “Making a change is the right choice” Consumers are caught up in the destruction of the planet without even knowing but through design Industrial designers have the ability to carve the right path for consumers without affecting their current life style.
Towards the end of the video it shows possible ways in the future modifying buildings to be more sustainable to ultimately live in harmony with nature without having to changing the current consumer life style. An American Indian Chief quotes “Earth has all the time in the world and we don’t “implies that we should act quickly in preserving the planet or we might end destroy it and die out. Industrial designers should follow that same concepts they have for structures but into everyday products to maximize sustainability.

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